In September 2025, Experience Oman was named the Official Global Destination Partner and Global Premier Partner of the IRONMAN and IRONMAN 70.3 series, a landmark, multi-year alliance through 2030.  Through this partnership, Oman steps vividly onto the global stage of endurance sport. It is one of the most significant investments in sports tourism the nation has ever made. Created especially for IRONMAN athletes to make the most of your experience in Oman, this platform brings together the best of the Sultanate with inspiration, local recommendations, and race‑week essentials all in one place. It is designed to simplify your planning and help you discover everything the destination has to offer, turning your race trip into an unforgettable experience.